Lead generation starts from Day 1

The questions perplex marketers and entrepreneurs alike. How do you determine that a brand needs a leads advertisement? How do you measure the impact? Fortunately, Will Deyamport III has answers. The digital strategist hosts the Dr. Will Show, a nod to his Ed.D. degree. “Content creation and engagement is key,” he said. “You also have to be on social where your customers are. If the people you’re trying to reach are on LinkedIn, you need to be on LinkedIn.” Deyamport pulled no punches during an Africa Tweet Chat when asked why marketers struggle with launching lead-generation strategies. “They don’t know…...